About
Our healthcare medical marketing TeamAdvantages of Working with MedLaunch Healthcare Medical Marketing
Medical practices and facilities often face uphill battles when it comes to building brand recognition in large and small communities alike. Depending on their size, many don’t have a full-service in house marketing departments. Staff is spread thin and with the emphasis being on excellent patient care, sometimes marketing gets pushed down the priority list. As your contract Marketing Department, MedLaunch Solutions can help. 100% of our clients are healthcare organizations.
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We can help you increase brand awareness, attract new patients, and build physician referrals through our Digital Marketing Physician Relations Program.
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We can update logos, signage and marketing materials.
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We can help develop frequent and consistent patient-focused content for your social media platforms.
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We can help your organization and its providers stand out amongst competition in the community through targeted outreach events and relationship building.
“If You Build It, They Will Come.”
That only works in baseball.
To grow a medical practice, you need more than just a website: you need a community outreach program that targets referral sources in your community, social media that attracts and engages patients and referral sources, and serious brand awareness.
MedLaunch Solutions can help. Healthcare Medical Marketing is all we do.
Dr. Rick Thompson
Founder and Medical Advisor – MedLaunch
Medical Director of Cardiothoracic Surgery
Director of Mechanical Circulatory Support
Dr. Thompson grew up in Philadelphia, attended the University of Pennsylvania where he took courses at the Wharton School of Business, while majoring in the Biological Basis of Behavior. He went on to attend Columbia University College of Physicians and Surgeons for medical school, followed by a general surgery residency at Duke University and cardiothoracic surgery training at the University of Virginia.
Dr. Thompson is an expert in physician performance and growing specialty medical practices. While at Lancaster General Hospital, he doubled the size of the thoracic surgery practice and helped them become a nationally ranked leader in quality outcomes. As Medical Director of Thoracic Surgery and Mechanical Circulatory Support at Bryan Health, he transformed a practice lagging in quality and volume, into a regional leader. He doubled thoracic surgery volume and improved quality in cardiac surgery helping them be named a 3-Star STS (top 12% nationally) program for the first time in its history. He started a mechanical circulatory assist device program at Bryan that has saved lives and grows each year. Dr. Thompson now leads Bryan Health’s new initiative to build an integrated cancer center.
His entrepreneurial spirit started at Duke when he and others started MercuryMD, an early digital health startup delivering patient information from hospital systems to physician Palm Pilots. The company sold for $48 million. In 2014, he and Dr. Ryan Whitney founded Together+Clinic, a digital health startup, with the vision to revolutionize continuum of care in medicine. Dr. Thompson is a frequent speaker at national conferences and has his MBA from Nebraska Wesleyan University. He and his wife Jennifer have two children.
Ashley Goldsmith
President, Founder and Medical Marketing Consultant - MedLaunch
Ashley has 20 years of experience in consulting, business development and marketing in both the technology and healthcare industries. Several years and experience in the pharmaceutical industry, successfully marketing to healthcare professionals, prepared her for success as Physician Liaison and Medical Marketing Consultant focused on helping physicians, medical practices and medical facilities build patient referrals, resulting in growth and revenue.
Ashley holds a Bachelor's degree from the University of Nebraska where she studied International Business and Spanish. She currently lives in Lincoln, NE with her husband Mike and their four children and also works on the side as a Certified Personal Trainer, Pilates coach, Fitness Instructor and Certified Nutritionist.
Ashley Goldsmith
President, Founder and Medical Marketing Consultant - MedLaunch
Ashley has 20 years of experience in consulting, business development and marketing in both the technology and healthcare industries. Several years and experience in the pharmaceutical industry, successfully marketing to healthcare professionals, prepared her for success as Physician Liaison and Medical Marketing Consultant focused on helping physicians, medical practices and medical facilities build patient referrals, resulting in growth and revenue.
Ashley holds a Bachelor's degree from the University of Nebraska where she studied International Business and Spanish. She currently lives in Lincoln, NE with her husband Mike and their four children and also works on the side as a Certified Personal Trainer, Pilates coach, Fitness Instructor and Certified Nutritionist.
Liz Ring Carlson
Founder, Marketing, and Public Relations– MedLaunch
Liz has been in the insurance and financial services industry for over 20 years specializing in employee training, public relations, media and community relations and marketing. In 2014, Liz launched her own PR business. Liz is passionate about helping others “stand out and shine brighter” whether it’s in business, public relations or in life. Helping others strive to reach their personal goals is an important value to Liz. Her strengths include strategic planning, coaching and getting results.
Community involvement is a priority for Liz, especially civic responsibility where she has worked on numerous campaigns, fundraising and grassroots projects. She enjoys networking and connecting people. She is active with Lincoln Public Schools, RISE Lincoln, a female business leaders’ organization and the TEDx Lincoln Board where she was the 2016 emcee. Over the years, she has been active with the Lincoln Chamber of Commerce, numerous nonprofits, and Marketing/PR associations.
Liz grew up in Lincoln, NE, and graduated from Kansas State University with a degree in History and an emphasis in Leadership Development. She was the 2008 Young Professional of the Year and one of the Lincoln Business Journal’s “40 under 40” in 2006. Liz and her husband Justin have three children.
“MedLaunch has been a worthwhile investment and I have seen the return in increased referrals. They have done a great job of getting to know my specialty and current referral base and then using that knowledge to educate other providers in the community about my practice. They have gone the extra mile to make sure that community physicians are educated on good candidates for referral, which has increased the number of patients they consider for referral. The weekly updates help me understand what improvements I can make in my practice. I am very pleased with MedLaunch and all it has done for my practice!”
Work With Our Medical Digital Marketing Practice
Are you looking for an exciting new professional opportunity that has flexible hours and lets you balance work and life? Do you enjoy meeting new people, building relationships and connecting others? Are you a self-starter, competitive and driven to get results?
If so, you sound like a match for us. MedLaunch is looking to add more Physician Liaisons to our team. In the near future, we will be looking for candidates in the Midwest. Please check back often for updates.