Working to build connections with local referral sources is essential to the success of your specialty medical practice. Period. Even though patients are doing more research than ever when it comes to selecting healthcare providers, a recommendation from their primary...

Medical marketing gurus Ashley Ulrich and Dr. Rick Thompson examine marketing strategies for medical practices in 2021. What a year... right? Welcome to 2021. Whatever happened last year, the goal for this year is to grow your practice. COVID19 has brought much...

Medical marketing gurus Ashley Ulrich and Dr. Rick Thompson examine strategies for medical practices to get through these unprecedented times. COVID19 is bringing fear and uncertainty into our communities, leaving many medical practices questioning what lies ahead....

In today’s challenging healthcare climate, reputation management is critical to the success of a medical practice or hospital. But where should you begin? Below are 5 important considerations for putting your institution on the path towards a strong reputation. Brand...

by: Dr. Rick Thompson, Co-Founder MedLaunch Solutions and Cardiothoracic Surgeon | Ashley Ulrich, CEO and Co-Founder, MedLaunch SolutionsHave you recently hired a new physician? Are you a new provider or have you joined a new practice? Whether it’s replacing a...

Social media marketing for healthcare enables providers to engage with patients, promote new relationships, and improve the reputation and credibility of doctors. In challenging and uncertain times, such as the current COVID-19 pandemic, social media plays an even...

One of the first things we do with our new clients is sit down with them and get a good feel for who they are as a practice – culture, providers, staff, unique attributes and what makes them special and the best choice for referrers and patients.  The better we get to...

As Baby Boomers age, the need for short-term, long-term and interim care is growing. The need for assisted living, orthopedic rehabilitation and care for diseases like Alzheimer’s, Parkinson’s, dementia is more substantial than ever, and the number of facilities is...

A reported 80% of doctors are either at capacity or over extended. More than half of physicians say they wish they worked fewer hours per week. Your days consist of seeing patients, multi-tasking, charting, checking emails on your phone, etc. Taking a break and...

Spring is a great time to think about a little spring cleaning to refresh your office and perhaps the processes in your office as well. Customer service matters to your patients and referral sources. In fact, customer service may be the reason a medical provider STOPS...

Medical Social Media Marketing Tips As a physician or medical facility, we know that an established and robust referral network is essential to growth, especially if you are a specialist or specialty facility. However, we also know that digital marketing is also...

Olympic champions don't do it alone. Behind every top athlete is a coach. Primary care physicians are trained in basic diagnosis and treatment of common illnesses and medical conditions. More complex and time-intensive diagnostic procedures are usually referred to...

Valentine’s Day is the perfect time to remind your patients, employees and referral sources how important they are to you!  Take advantage of the holiday with these simple tips can help your employees, patients and referrers alike fall in love with your practice! 1....

Relationship building is indispensable in today’s competitive healthcare industry and a vital key to the success of medical practices and facilities. While relationship marketing via a Physician Liaison has been a practice of hospitals for eons, referral building for...

This Sunday, millions of people will be watching the Super Bowl, the biggest sporting spectacle in the United States and one of the largest in the world. Many are only watching for the commercials and there is no doubt about the potential impact that a Super Bowl ad...

1.  Get in front of them: It is essential that referring providers know that you value their referrals. They have many options as to where to send their patients when a specialist is needed. Make the effort to have a liaison from your practice visit their office...

No medical practice or facility can succeed without cultivating a network of healthy referral relationships. Medical expertise, a great building/office space, state of the art equipment and technology and a good location are all great, but the secret to a thriving...

Welcome 2018! A brand new year, ripe with possibilities and promise, has finally begun.  The arrival of 2018 brings with it a fresh start, a new opportunity to focus on goals for your practice. Have you taken the time to take a fresh look at your practice and the way...

Effective marketing is power and is crucial for growth of a medical practice. Top medical practices know the value of having a marketing plan that includes relationship marketing for referrals to cultivate and maintain physician referral networks. Many medical...

In many industries, relationships are established and deals are finalized over lunch meetings. These days, more meetings take place virtually, however the importance of building relationships is still essential and face-to-face interaction is always imperative for...

“One person can make a difference, and every person should try.” ~ John F. Kennedy ‘Tis better to give than receive, as the old adage goes. And at no time of year do we feel this more than during the holidays! The spirit of giving is everywhere. As a medical practice...

I spent a lot of years in physicians’ offices developing relationships with the physicians and staff in a pharmaceutical company sales role. I have spent the years since in sales and marketing roles in the human resources technology and consulting and medical practice...

Physician referrals. They are essential if you want to grow your practice. Most specialty healthcare providers, surgery centers and hospitals would agree that referral marketing is the most important marketing strategy. With strong referral networks, providers can...

Every organization, from small businesses to large corporations, has a culture. The culture refers to the values and attitudes of employees in the business or organization. A healthy company culture values each employee regardless of his job duties, which results in...

1. Welcome new providers to the area Being aware of new physicians in your area and making an effort to reach out to them with a welcome letter or call is important. Share a little about yourself and your practice and provide your contact info. Make a personal...

Finding more time in a day in today’s busy world and retaining dynamic team members are two important issues facing medical practices today. Role clarity, technology and process improvement can all help make both issues less daunting. Consider the climate you are...

Whether you like it or not, now more than ever, practicing medicine is running a business. The days of stumbling into medical practice success are gone.  A practice not only needs your clinical expertise, it also needs what you weren’t taught in medical school —...

Nothing has a greater marketing impact or is a better use of time or money than specialists taking the time and effort to make themselves known to referring physicians. The referring physician is in fact your most important customer, next to your patients. This simple...

Your online reputation as a physician is crucial. These days, the Internet allows patients to easily access information on you and your practice and they are increasingly relying on the reviews they find to influence them in their decision-making process.  A recent...

Dr. Thompson is a practicing cardiothoracic surgeon in Lincoln, NE. He attended the University of Pennsylvania where he took courses at the Wharton School of Business, while majoring in the Biological Basis of Behavior. He went on to attend Columbia University College...

As a physician leader or medical practice manager, you always need to have your eye on the big picture. It’s up to you to be aware of potential opportunities and threats and to determine the direction that your specialty practice will take.  However, this does not...

Every physician wants a schedule full of patients they can help. Many physicians do not understand the importance of marketing in today’s new healthcare economy. Generating business MUST be on the minds of every physician, otherwise they may find themselves out of a...

Say thank you. It sounds so simple, but demonstrating your appreciation for referrals from other medical providers goes a long way. It has been said that if you demonstrate your appreciation the right way on the first physician referral, the referring doctor is 5x...

It’s still feels like summer. The pools are still open. The more relaxed schedule that often accompanies summer is still intact. However, in just a few days or weeks it will all come to an end. The kids will be up early, the hectic mornings will start and the hustle...

You and your medical practice staff care for your patients day in and day out, but you also care about giving back to your local community! Giving back to causes your care about help your patients, referral sources and the public see your generous spirit and increase...

What’s new and exciting at your medical practice?  Is it newsworthy?  Should you be sharing it with your local media? It may sound intimidating, but it’s really not hard and “earned media” is free marketing for your practice.  It’s also a great way to increase your...

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."   - Maya Angelou No man is an island. And no medical practice can succeed without cultivating a network of healthy...

Are you among the many practices scrambling to recruit newly-graduated physicians? The physician recruitment environment is becoming more and more competitive due to the increasing physician shortage, which can make finding the right candidates for your practice a...

  Today’s post comes from my partner, Dr. Rick Thompson. Rick is a Founder and Medical Advisor for MedLaunch Solutions, but is also a successful cardiothoracic surgeon in Lincoln, NE. 5 Tips for Building Your Medical Practice             You have finally arrived,...