5 Common Referral Marketing Mistakes

5 Common Referral Marketing Mistakes

Physician referrals. They are essential if you want to grow your practice. Most specialty healthcare providers, surgery centers and hospitals would agree that referral marketing is the most important marketing strategy. With strong referral networks, providers can...
Why Care About Your Practice Culture?

Why Care About Your Practice Culture?

Every organization, from small businesses to large corporations, has a culture. The culture refers to the values and attitudes of employees in the business or organization. A healthy company culture values each employee regardless of his job duties, which results in...
6 Best Practices for Referral Marketing for Specialists

6 Best Practices for Referral Marketing for Specialists

1. Welcome new providers to the area Being aware of new physicians in your area and making an effort to reach out to them with a welcome letter or call is important. Share a little about yourself and your practice and provide your contact info. Make a personal...
Leverage Strengths, Grow Your Practice

Leverage Strengths, Grow Your Practice

Finding more time in a day in today’s busy world and retaining dynamic team members are two important issues facing medical practices today. Role clarity, technology and process improvement can all help make both issues less daunting. Consider the climate you are...
5 Ways to Enhance Referral Patterns

5 Ways to Enhance Referral Patterns

Nothing has a greater marketing impact or is a better use of time or money than specialists taking the time and effort to make themselves known to referring physicians. The referring physician is in fact your most important customer, next to your patients. This simple...