Valentine’s Day is the perfect time to remind your patients, employees and referral sources how important they are to you! Take advantage of the holiday with these simple tips can help your employees, patients and referrers alike fall in love with your practice!
1. Show your employees some love.
Not everyone has someone to celebrate Valentine’s Day with, so be sure to show some love to your employees. Maybe bring in lunch or breakfast or a mid-afternoon snack. Anything special that spreads the love!
2. Spread the love to your referring offices.
A strong referral network ensures a continuous stream of patients. Relationships with other physicians and their staff are essential. Use Valentine’s Day as an opportunity to take holiday treats to your top referrers to thank them for their trust in you. And don’t just “stop and drop”. Make sure you or your Physician Liaison connects with a provider or a nurse or a Referral Specialist so that a heartfelt “thank you” can be delivered with the treats.
3. Give your social media some TLC.
Valentine’s Day is a great time to promote your practice on your social media sites. Take pictures of your Valentine’s office decor, host contests or suggest healthy gift ideas or recipes. These are great ways to boost engagement. Also, since Valentine’s Day falls during February (American Heart Month) there’s a great opportunity to share valuable heart health content such as tips, statistics and ways to prevent heart disease.
4. Do something good for others.
Think about ways for your practice to give back to your community as a gesture of love and goodwill on Valentine’s Day. Ideas include having you and your employees volunteer at a local soup kitchen, animal shelter, or favorite nonprofit. Also, think about next year. You could reach out to soldiers overseas and send them Valentines gifts from your practice.
5. Random Acts of Kindness Week 2018 (RAK)
RAK 2018 takes place February 11-17. Check the Random Acts of Kindness website for ideas on how to celebrate RAK week in your practice. Random acts could include surprising employees or patients with treats or hosting a food drive.
6. Go green!
Show your love for the environment by offering tips for your patients and employees to live green. Use your social media pages to suggest ways to make their homes and offices more environmentally conscious. Make a push in your office to use “green” products and recycle and make it known to your patients and referring providers that this is important to your practice!
7. Incorporate Valentine’s Day concepts into your marketing.
Good health comes from taking care of yourself. As a medical practice, it is your job to not only care for your patients, but provide to them with resources so that they can take control of their own health. Through social media, traditional advertising or maybe even just flyers in your waiting area or patient rooms, encourage your patients to love themselves by exercising, eating healthy, getting annual checkups, remembering when it’s time to get a colonoscopy or mammogram, etc. To LOVE yourself is to take care of yourself!
HAPPY VALENTINE’S DAY!